If you’ve ever copied a prompt from social media, pasted it into ChatGPT or Claude, and wondered why the result felt completely off-brand and unhelpful — you’re not alone. In this episode of Thrive Smarter, Kri breaks down exactly why those viral prompts fall flat and shares a practical framework for getting real results from AI tools.
Before You Write a Single Prompt, Do This First
Most people skip straight to the prompt. But the real magic happens before you ever type a word. Here’s the approach Kri recommends:
- Give it context. Upload everything — your brand voice, writing samples, target audience details, product/service descriptions, your logo tagline. The more original information you feed the tool, the more the output will actually sound like you. Generic input = generic output.
- Define your expert. Tell the tool what kind of specialist you need. Don’t just say “marketing expert” — get specific. “A social media strategist who specializes in [your industry] and targets [your audience]” will get you much further.
- List your requirements. Think of this as a laundry list. For a social media strategy, that might include post character counts, posting cadence, hashtag preferences, branding guidelines, and competitor references.
- Define your desired outcome. How do you want the information delivered? A spreadsheet with rows and columns? A series of post templates? Be specific.
It’s a Chat, Not a One-Shot Deal
One of the biggest mindset shifts? Remembering that these are conversations. You don’t have to nail it in one prompt. If the tone is off, ask it to revisit your writing samples. Forgot a requirement? Add it mid-chat. The more you engage, the better the results get.
One More Pro Tip: Back Up Your Context
Tools change. Platforms come and go (remember Sora?). Kri’s advice: create a dedicated folder on your computer with every piece of context you’ve uploaded to your AI tools. That way, if you ever need to switch platforms, you’re not starting from scratch.
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